Friggin' market research.
I'm slightly amused: this one division of the company made, as one of their goals, 60% participation in this one employee program (ideally, 65% or 70%) that I happen to report the results for and they want to enforce this at the director level. To be fair, their participation last year was 53%. I find it amusingly stupid because
- we can't and won't report in the manner they want
- they didn't ask whether we could or would
- it's utterly stupid to pin your assessment of a director's performance on their subordinates' participation in this stupid program which doesn't really add any value at all
- where the hell did they get the idea that more is better, that the difference between 53% and 60% participation is desirable, worthwhile, or significant?
- the interim reports are risible, because it's nearly third quarter and they're at 26%. I know from last year that half of the participation is in November and December, with probably 10% being in the last week of the year alone. Are they scrambling because they think they won't make it? Are they worried? I want to know. But, alas, there are a few layers of management between me, the maker of reports, and them, the end users, and it is probably best that way.
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