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Cars & Trucks
Part 1 in an irregular series about bad management

Imagine what things would be like if a major truck manufacturer -- let’s call it Peterworth – were to function like $MegaCorp. If Peterworth wanted to get into the automobile manufacturing business, it might make sense for them to purchase Maserati. It's a high profile manufacturer, a market leader in its division, and Peterworth would stand to gain valuable technology as well as aerodynamics and design engineers. However, it would be absurd for Peterworth to then insist that Maserati use the Cummins ISX engine for production vehicles.

But perhaps Peterworth’s managers might respond that the 11-liter Cummins truck engine offers 530 horsepower while Maserati’s top engine only puts out 405hp. If management’s only goal was brake horsepower and they ignored everything from design to weight to fuel usage we would at least understand the reasoning behind such a bad decision.

Snackfood poll
x-posted to da brog.


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