This comment has been deleted by yicky yacky
Rhyme and rhythm, homonym, synonym, loooong word, wee word, onomateopoeia,
pause just long enough to build tension...
I was thinking this watching Obama speak, the art of persuasive public speaking is almost completely dead, except for comedians and Southern Baptist preachers.
Politicians and spokesmen are either trying to avoid saying anything, or score points with people who already agree with them.