The task of being this is, we're constantly interpreting our own capability versus our best read on the capability of the user and designer.  We have to assess the reality of our solution, find how it best fits, and determine how badly we'll need to use duct tape and baling wire to attach the major components of our solution.

We solve problems with other problems.

We spend all our time figuring you out.  And to figure you out, we have to figure us out pretty well, to the point of being an empty vessel filled with your problems and all your possible solutions.  The less we color the information with our own limitations, the better; we have to be more capable than you, ideally.

So we spend all our time thinking about thinking.

In the end, we are at times successful with the most difficult problems, and at times we are unsuccessful with the least difficult, or vice-versa, and we're always at odds with that balance.  Bad hacks, temporary fixes that last years, the thing that holds our solutions is magic or faith sometimes.  We can't be expected to know every single thing, but we are expected to know every single thing.

So we do our best, as mechanics, plumbers, technicians.  We move from point A to point B with your thoughts in our heads, trying to fit the universe back together in a way that you perceive is accurate and good. Puzzle pieces that look like nothing to us, that mean the world to you.

The problem with math, with programs, with law and with the world is, the rules are written toward the average.  Science moves us toward a greater gray area. The methods we use take the extremes, the outliers, the edge cases, and it discards them.  It chooses to say, 4 out of 5 agree.  It says, for most this is the Way.  It exhorts, cajoles, defines us by that layer of mediocre. We slave to that average, the cars and houses and cash that we need. But people, unique and wildly alone, are incapable of fitting any model 100 percent.  The averages work best, sure.  No other model can work; the vagaries of democracy (even as broken and as fucked up as it is here in the states) are a far sight better than the previous years' stolen election.  But on a day to day basis, every person has this unique high-spot, this break from the line of averages that defines their day.

And while it isn't necessary to address every unique facet of a man, it is necessary to realize that every man has those facets.  That there are no average people.  That four out of five don't agree on a damn thing.  And that each and every process is broken in a different place for each and every person.

There is no one and zero definition.  There are different names for the condition.  There's no agreement on the problem.  There's never an agreement on the solution.

So we do what we can, figuring you out. Applying all of our training and observation and instinct to what we know is a unique problem with a pre-determined solution, a solution that exists only in your version of our shared existence.

That's what we do, really.  We probe and experiment and fuck up over and over again, internally sometimes, externally sometimes, and we find the right linguistic and behavioral magic to suit your condition.

We spend all our time thinking about how you think.  About what you think.  And some day, we'll have you figured out.