People don't know what they really want

True   5 votes - 100 %
False   0 votes - 0 %
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5 Total Votes
(Comment Deleted) by yicky yacky (4.00 / 1) #1 Thu Nov 23, 2006 at 03:57:27 AM EST

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There are countless examples. by squigs (4.00 / 3) #2 Thu Nov 23, 2006 at 04:23:51 AM EST
The most common example is the old chestnut where the expert chargeds $10000 for tightening a bolt.  Then itemises the bill as something like "tightening the bolt - $1.  Knowing which bolt to tighten - $9999".

The perceived value trick is something that a lot of people have discovered independently. 

[ Parent ]
Aye by Herring (4.00 / 1) #3 Thu Nov 23, 2006 at 04:50:45 AM EST
I made that mistake yesterday. I'd been sent to attempt to pacify manager woman of the guinea pig department.  She was hating all things IT pretty badly. I made the mistake of opening with the sensible suggestion - one tweak to a stored procedure, a slight modification of their work practises and we're done. She'd been screaming at us that this is urgent so I thought she'd appreciate a quick fix. She rejected the solution out of hand and favoured something which would involve change requests, 4 or 5 days of bureaucracy and changes to the UI and 2 other components.

Bah.

We talked her round in the end. I think somebody drugged her.

You can't inspire people with facts
- Small Gods

ah yes ... by BlueOregon (2.00 / 0) #4 Thu Nov 23, 2006 at 06:35:14 AM EST

... the Betty Crocker et. al. story ... I recall it from a show I watched on PBS half a decade back. Dealt with the 50s, TV dinners, track housing, etc.

Fascinating, really.

I need to get around to getting a "definitive source" for the cake/brownie/whatever-dry-powder baking mix story at some point.

(Comment Deleted) by yicky yacky (4.00 / 4) #5 Thu Nov 23, 2006 at 04:18:54 PM EST

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[ Parent ]