You can't expect me to read the question.

As I rambled, I can only assume that the problem is in demand and expectation. In the UK, whisky (at least the decent stuff...) is competing with other whisky and the purchasers of it expect to pay a premium, whereas in Greece it is competing with other spirits, requiring a lower price to get any sales. Mind, I still don't know why they'd bother trying to flog it in Greece.

As to the competition between supermarkets in the UK... thedrinkshop.com will flog the Balvenie at £28.59, weespeydram.co.ukn flog it for £29.99, drinksdirect.co.uk for £29.99, etc. The Tesco Price Check site (search for whisky) seems to suggest there is a fair amount of difference in pricing on some whiskies - probably about as much as there is in other products.

I can only assume that as most of the distilleries (allegedly) are part of large drinks companies, they a) have enough power to refuse the demands of supermarkets - a bottle of Talisker is not substitutable for a bottle of Dalwhinnie, unlike milk from Cheshire and milk from Lancashire, and b) feel some insane need to try and expand into different markets. Don't know why - unless they are trying to create a whole new market and then push up the price.

So, in conclusion, buggered if I know.