The UK has an unusually efficient supermarket sector, so I doubt that's the case. And small whisky specialists in England? Well they're going to be wanting to make a living, aren't they? And they'd rather compete on service and tasting than price. So it looks more like perverse incentives.[ Parent ]
But let's take a look at what happens if you shop around for the popular 70cl Balvenie Doublewood 2 Year Old
You can buy a bottle at Tesco for £26.99.
Or you could buy direct from the distiller for £26.99.
You could go to an off-licence chain like Oddbins, and pay £26.99.
However, if you go to posh grocery deliverers Ocado, you pay more. £27.00
If people wanted to pay a bit extra for poshness, you'd expect the posher retailers to charge a bit more.
To me, the way the prices are so close, suggest either:
