Ethical issues aside (and on those, I basically agree with CRwM), I think too-specific brand names tend to shorten the shelflife of the book. I'm guessing "Lipslicks" is going to sound a little silly/weird/incomprehensible rather soon. The same issue exists in any medium, but I have a sense that the novel is a form that's meant to last, or at least has the potential to be more than "of the moment."
The interactive stuff, the websites and phone numbers, all sounds kind of cool, but it's the same issue. How long will they commit to maintaining them? Maybe "Cathy" isn't the stuff of lasting classics (or maybe it is, I dunno), but it bothers me that the book as currently conceived will likely deteriorate over time. The pieces will start to disappear or become inaccessible so that eventually it will no longer be "whole," so to speak. I think that's shortsighted and downright irritating.
But that's just me. -- "later" meant either "when you walk around the corner" or "oatmeal."
I mean, I like looking at the ads in old magazines, but that doesn't mean I want it in a novel. It just blurs the line too much. You end up with something like the MSNBC Movie. -- Close friendships and a private room can offer most of the things love does. [ Parent ]
- Charles Dickens, David Copperfield: To the X-Treme!!!, a Penguin Deluxe Classic Edition. [ Parent ]
- George Orwell, 1984
"It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of Jaguar XK Convertible, with Bosch® Servotronic 2 power-assisted, speed-sensitive, variable-ratio rack and pinion, Enhanced Computer Active Technology Suspension, 3-point front safety belts with pyrotechnic pretensioners, and 7-in. touchscreen for audio, telephone, climate, navigation, personalization, and valet standard."
- Jane Austen, Ride and Prejudice [ Parent ]
-- A Picture of Dorian Gray-- Close friendships and a private room can offer most of the things love does. [ Parent ]
-- The Call of the Wild-- Close friendships and a private room can offer most of the things love does. [ Parent ]